Years of valuable data had been hiding in Auping’s order history and sales figures. RENS analysed colour and customer data. The designers made instantly visible what many knew, but what nobody had ever noticed.
Nighty-Night Colours is a colour study based on orders. How Auping customers became part of design thinking.
Photography: Ronald Smits & Aisha Zeijpveld
Graphic design: Studio&
‘Collaborating with RENS is really working together, each from his profession and expertise. A great way to complement each other: everything became better and more beautiful. With Nighty-Night Colours, we’ve given our consumers a face. Or better yet: given our customers colour. RENS has contributed to this in a unique and highly skilled manner.’ — Rudi van Erp, Product Designer, Koninklijke Auping