ROLL WITH US  
Innovation requires research. To meet tomorrow’s wishes and requirements, with things as timeless like wool and carpets, Best Wool invited Studio RENS to develop a present-day visual identity that suits both the company and its core business: woollen carpets and rugs.

The designer duo turned their attention to the company’s manufacturing processes, with a focus on the material qualities of wool.

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Year: 2019

Photography: Ronald Smits

Graphic design: Studio&

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'RENS challenged us to take a big step outside our comfort zone, which led to a compelling and positive story that we proudly convey to the outside world.

Atory visually stronger, under the direction of Renee and Stefanie, with more focus on our organization.'

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- Matthijs Stevens, Sales & Development Director Best Wool

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