ROLL WITH US Innovation requires research. To meet tomorrow’s wishes and requirements, with things as timeless like wool and carpets, Best Wool invited Studio RENS to develop a present-day visual identity that suits both the company and its core business: woollen carpets and rugs.
The designer duo turned their attention to the company’s manufacturing processes, with a focus on the material qualities of wool.
Photography: Ronald Smits
Graphic design: Studio&
'RENS challenged us to take a big step outside our comfort zone, which led to a compelling and positive story that we proudly convey to the outside world.
Atory visually stronger, under the direction of Renee and Stefanie, with more focus on our organization.'
- Matthijs Stevens, Sales & Development Director Best Wool