NIGHTY-NIGHT COLOURS Consumer preference data hiding in Auping’s order history and sales figures was RENS’ starting point for an intensive study visualizing which colours are purchased the most, which ones the least — and the differences between countries and regions.
RENS used this data as the starting point for an intensive colour study. This resulted in a concept with a large quantity of data to be visualised, both attractively and in a way that could be understood instantly.
A thorough study of the factory and the production process resulted in surprising answers to questions, such as ‘Which colours are purchased the most?’, ‘Which ones are purchased the least?’, ‘What are the ratios between those?’, and ‘And are there any differences between countries or regions?’
'The project with RENS has put Auping on the design map-by truly making our consumers the focus'
—Ine Stultjens, Head of Marketing & Communication, Koninklijke Auping
The preliminary results of the Auping X RENS collaboration can be seen in a rousing display of Auping customer choices.
Different graphic representations of these preferences are part of the extensive range of available options against the limited variation in choices.
Photography: Aisha Zeijpveld & Ronald Smits
Graphic design: Studio&