The power of the classics in a colourful new light: with the art direction for Spectrum's soon-to-be-launched line of interior accessories, we unite timeless pieces by world-renowned designers – and bring an ode to the object.
The interior objects by prominent Dutch designers Constant Nieuwenhuys, Friso Kramer and Benno Premsela speak for themselves.
Their effortless simplicity welcomes a bold and eye-catching environment that reveals the timeless essence of the designs. Loud and clear.
For the relaunch of this selection of 'heritage' products from the 1960s, we created an arresting colour palette and visual style that unites the various designs.
Furthermore, it emphasizes the subtleties and intricacies of the distinct objects, inviting one to take a closer look again and again.
Highlighting the objects’ clean lines and materiality, our colour scheme and collection identity enable Spectrum to launch a brand-new collection of timeless classics in an instantly recognizable manner. And to expand the foundational selection with new pieces over time.