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Tally Up: The greater sum of colour 

RENS X WOLFGORDON

In Tally Up we connect Wolf-Gordon's Scuffmaster's

most successful colours by adding the missing links:

colours previously overlooked or ignored for

commercial purposes. The result: a balanced chart

incorporating colours that are unexpected yet also

appropriate to the US market.

Design Research Studio RENS Wolfgordon Colour Research Colour Card

In a ten-by-ten colour chart, we combined all-time favourites with colours that have fallen between the cracks. For this collection, we closely studied the Scuffmaster 2021 and 2022 order and sales data, making Wolf-Gordon's customers an integral part of the design thinking process.

 

We gained better insights into the Scuffmaster series: finding areas of overlap, a disproportionate offering in the category of 'non-colours' (whites, greys and blacks), and an overabundance of 'material colours' such as gold and copper variations. Moreover, we pinpointed the in-betweens – previously overlooked shades and hues.

 

Without looking for extremes, we have opted for a visually stimulating balance by subtly changing the emphasis on certain colours and ratios. Together they represent Tally up, the greater sum of colour.

Year: 2022

Photography: Dana Savic

Design Research Studio RENS Wolfgordon Colour Research Colour Card  Sample card
Design Research Studio RENS Wolfgordon Colour Research Colour Card  Sample card
Design Research Studio RENS Wolfgordon Colour Research Colour Card  Sample card
Design Research Studio RENS Wolfgordon Colour Research Colour Card  Sample card

RENS X WOLF-GORDON

 

Since the late 60s, Wolf-Gordon has been providing major US markets with innovative wallcoverings, paints and coatings. When the American design company sought to relaunch its Scuffmaster range of high-performance commercial paints and coatings in 2022, they asked RENS to re-envision the colour palette.

 

RENS paired its precise, almost mathematical approach to design research with a keen, intuitive eye for colour. Organising Scuffmaster's order information according to numbers, the designers gained valuable insights into the range. This understanding resulted in a colour chart in which RENS has infused a robust group of best-selling colours with newer concept colours.

Design Research Studio RENS Wolfgordon Colour Research Colour Card  Sample card
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